Answer :
Final answer:
The logical order of the general model of customer experience is Awareness, Engagement, Purchase, Loyalty, and Feedback. The process starts when the customer learns about the product or service and ends when they provide feedback.
Option(b).
Explanation:
In the general model of customer experience, the logical progression of the five distinct steps are: Awareness, Engagement, Purchase, Loyalty, and Feedback. This process begins with Awareness where the customer first becomes aware of the product or the brand. Following Awareness is Engagement, where the customer interacts with the brand, product, or service in some way. The third step is Purchase, which is when the customer buys the product or service. Once the purchase is made, Loyalty can be developed, which is a stage where customers become repeat buyers and recommend the product or service to others. Feedback, the last step, involves the customer providing their opinions and critiques about the product or the service.
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