Answer :
Final answer:
The main objective of the article 'Factors affecting customer loyalty in Pakistan' is to identify and analyze the key factors that influence customer loyalty in Pakistani market. The research is based on empirical data and interpretation but does not focus on creating a predictive model, comparing with other countries, or primarily making business recommendations.
Explanation:
The general objective of the article 'Factors affecting customer loyalty in Pakistan' is (A) To identify the key factors that influence customer loyalty in Pakistan. This article aims to study and analyze various influences that affect the customer's brand loyalty, with a focus on Pakistani market. It does so by conducting empirical research, interpreting findings and drawing connections between the influential factors and customer loyalty.
However, options B, C, and D, while potentially part of broader research, are not the main objective of this article. Option B would involve creating predictive models based on data, which is not explicitly mentioned. Option C is comparative analysis among countries, which is not the article's focus. Option D, while likely a part of the conclusion or implications, does not purely represent the central aim of the paper.
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