Answer :
The value-increase reason for Starbucks to diversify its product offerings to include bakery items is "to help Starbucks develop a more competitive position." Starbucks is a popular American coffee company that specializes in coffee, espresso-based drinks, and bakery items.
Starbucks has expanded its food and beverage menu offerings over the years to appeal to a broader consumer base, and by doing this, the company has been able to grow its customer base and revenue.
Diversifying its product offerings to include bakery items would help Starbucks develop a more competitive position among its rivals, which is a value-increase reason.
As the food and beverage market becomes more competitive, Starbucks must continually seek ways to stand out and increase its value. Competitors such as Dunkin' Donuts and McDonald's have started to offer premium coffee and espresso-based drinks that compete directly with Starbucks.
As a result, Starbucks has started to expand its food offerings to increase its competitiveness in the market. Hence, to help Starbucks develop a more competitive position is a value-increase reason for Starbucks to diversify its product offerings to include bakery items.
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Final answer:
The primary reason for Starbucks to include bakery items in its offering is to develop a more competitive position, leading to increased profits, a broader customer base, and enhanced market presence.
Explanation:
The value-increase reason for Starbucks to diversify its product offerings to include bakery items is b. to help Starbucks develop a more competitive position.
By diversifying their product line, Starbucks can attract a wider range of customers, not just those looking for coffee but also those interested in bakery goods.
This strategy leads to increased profits and a stronger market presence, as it caters to broader consumer preferences.
Expansion of product offerings can also match and neutralize a competitor's advantage, if they already offer bakery items, by leveling the playing field and keeping Starbucks competitive.
Diversification with high-quality, cost-effective products can lead to higher income for employees and overall gains for the nation, as stated in our references.
