Answer :
The variables in the given hypothesis are store loyalty and knowledge of the online shopping environment, which reflect a customer's habitual shopping behavior and their familiarity with e-commerce respectively. Therefore the correct option is A).
The variables to be measured in the hypothesis 'Customers who are store-loyal are less knowledgeable about the online shopping environment' are A) store loyalty and knowledge on the online shopping environment. Store loyalty refers to the customers' consistent preference for purchasing goods from a particular store rather than changing between competitors. Knowledge of the online shopping environment pertains to how well customers understand and can navigate the landscape of purchasing goods over the internet, which includes being aware of various e-commerce platforms, understanding online sales models, and recognizing price variability. Measurement of these variables might include survey methods or analysis of customer purchase data.
