Answer :
Final answer:
The Batra, Myers, and Aaker model of the advertising communication system comprises of four main elements: the sender, the encoding process, the channel, and the receiver.
Explanation:
The Batra, Myers, and Aaker model of the advertising communication system consists of four main elements:
- The sender: This refers to the company or brand that initiates the communication process through advertising.
- The encoding process: This involves converting the advertising message into a form that can be understood by the target audience.
- The channel: This refers to the medium through which the advertising message is transmitted, such as television, radio, print, or online.
- The receiver: This is the target audience who receives and interprets the advertising message.
Each element plays a crucial role in the overall effectiveness of the advertising communication system.
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Final answer:
The Batra, Myers, and Aaker model of the advertising communication system includes message generation and presentation, message reception and processing, and the impact on the consumer.
Explanation:
The Batra, Myers, and Aaker model of the advertising communication system consists of three main elements: message generation and presentation, message reception and processing, and the impact on the consumer.
1. Message generation and presentation: This element focuses on developing the message content, formulating advertising strategies, creating ad copies, and selecting media for its dissemination. It involves the creative process of advertising and the way messages are crafted and presented to the target audience.
2. Message reception and processing: This element explores how the audience receives and interprets advertising messages. It includes factors like attention, perception, comprehension, and interpretation of the message. It also considers the role of emotions, attitudes, and values in the reception and processing of advertising messages.
3. Impact on the consumer: This element examines the effects of advertising on consumer behavior and decision-making. It delves into the persuasive power of advertising, its influence on brand awareness, brand attitude, purchase intentions, and overall consumer satisfaction.
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