College

We have been using patient portals for several years. During the COVID-19 pandemic, use increased dramatically through virtual office visits. Medical practices still struggle with enrolling and encouraging patients to take advantage of their portals.

From the case study and the attached article, discuss the following:

1. What are the benefits of the patient portal?
2. How does the patient portal support customer loyalty?
3. Using the phases of the product life cycle, how can patient registration of the portal increase?

This is a written assignment to be submitted using the options below.

- **Length:** 400-word minimum, double-spaced.
- **Citations:** Formal citations are not needed, although they are preferred (APA or MLA format). However, any information that is not your own original thought needs to be credited to the source in a style that gives the reader enough information to find the original source.

**Attached Articles:**

- Why Most of Your Patients Aren't Using an Online Portal.pdf
- The Challenge of the Patient Portal.pdf

Answer :

Final answer:

Patient portals can provide direct access to health records, improved communication with healthcare providers, and convenient health management features. These benefits can increase customer loyalty. An increase in portal registration may be facilitated using the product life cycle concept, which involves strategic marketing, leveraging patient testimonials, updates, enhancements, and eventual transition to newer systems.

Explanation:

Patient portals are a major innovation in healthcare, providing numerous benefits. Firstly, they grant patients direct access to their health records, fostering a greater understanding, and ownership over their health status. This can lead to increased patient engagement and adherence to treatment plans. They can also offer improved communication between patients and their healthcare providers, making coordination of care much smoother.

From a customer loyalty perspective, the ease and accessibility of information provided by a patient portal can increase customer satisfaction and consequently, loyalty. The services offered, from booking appointments, renewing prescriptions, to accessing test results, make managing health care much more efficient and patient-centered.

Applying the product life cycle concept to the patient portal, the increase in registration might be achieved by a stronger marketing push during the 'Introduction' phase, highlighting the portal's benefits to patients. The 'Growth' phase could leverage patient testimonials or stories that illustrate the portal's advantages. During the 'Maturity' phase, regular updates, and enhancements to maintain relevance and interest in the portal may be beneficial. In the 'Decline' phase, efforts should be geared towards reinvigorating the product or transitioning users to newer systems or versions.

Learn more about Patient Portals here:

https://brainly.com/question/33566084

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