Watch the images at the beginning of the video clip.

What do the images tell you about how Starbucks is approaching the market in South Africa?

A. Starbucks is staffing its store with U.S. workers to ensure a consistent corporate culture.
B. Starbucks appears to be pursuing a standardization strategy.
C. Starbucks is offering its products at lower prices to better meet market demand.
D. Starbucks recognizes the vast differences between the market in South Africa and the U.S. market.
E. Starbucks has made several attempts to customize its offerings to the local market.

To understand how Starbucks is approaching the market in South Africa, it would require further research or information about their specific strategies and actions in that market.

6a. The images at the beginning of the video clip suggest that Starbucks has made several attempts to customize its offerings to the local market in South Africa.

6b. Based on the video, Starbucks believes its customers in South Africa will have similar tastes and preferences as those in the United States.

6c. The logo on the cups in the new Starbucks in South Africa is related to the product part of the marketing mix.

6d. Starbucks' communications strategy in South Africa can be described as using a pull communications strategy, as they provided giveaways and created an atmosphere of excitement during their grand opening in Johannesburg to attract customers.

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