Answer :
The use of customer loyalty programs, such as mobile apps, and special offers sent to a customer's smartphone is an example of direct marketing activities. Hence, Option B is the correct answer.
Direct marketing involves directly communicating with individual customers in order to promote a product or service. It aims to establish a direct and personalized relationship with the customer, bypassing intermediaries such as advertising agencies or retailers. The example given in the question, where customer loyalty programs and special offers are sent directly to a customer's smartphone, falls under the category of direct marketing activities.
In this case, customer loyalty programs and special offers are targeted specifically at individual customers and delivered directly to their smartphones. These programs and offers are designed to incentivize and retain existing customers, as well as encourage repeat purchases. By using mobile apps and sending offers directly to smartphones, companies can engage with customers on a one-to-one basis, providing personalized experiences and building customer loyalty.
Therefore, the use of customer loyalty programs, such as mobile apps, and special offers sent to a customer's smartphone is an example of direct marketing activities. This approach allows companies to directly reach out to individual customers, establish personalized relationships, and encourage customer loyalty.
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