Answer :
The most appropriate reaction for Fab.com if a person who blogs about finding great gifts (and has lots of followers) wanted to join the Fab.com affiliate program is that Fab.com wants this blogger as an affiliate because he is writing to an audience that would be interested in many of their offerings. Therefore option (C) is the correct answer.
Affiliate marketing is the process of promoting another company's products or services and receiving a commission for any resulting sales or leads. In other words, it's a way to earn money by promoting other people's or companies' products. Affiliate programs are a type of marketing strategy in which a company compensates its affiliates for every customer or visitor brought about by the affiliate's marketing efforts on the company's behalf. Affiliate marketing has become a popular strategy for businesses to expand their reach and drive sales. Option (C) is correct answer.
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Final answer:
The best option for Fab.com is to have the blogger join their affiliate program because his audience aligns with their product offerings, which can help increase sales.
Explanation:
If a blogger with a large following who writes about finding great gifts wants to join the Fab.com affiliate program, the most appropriate reaction for Fab.com would likely be that the company wants this blogger as an affiliate because he is writing to an audience that would be interested in many of their offerings.
This is a strategic decision for Fab.com because by partnering with a blogger who has influence in their niche market, they can leverage his audience base to increase their sales through his curated recommendations and endorsements.
Affiliate programs are designed to benefit both the merchant and the affiliate by giving the merchant access to a larger audience and the affiliate the opportunity to earn commissions on the sales they generate.
Therefore, the claim that "Fab.com doesn't want this blogger as an affiliate if Fab.com has to pay commissions on sales" is contrary to the fundamental concept of an affiliate program.
