Answer :
The POEM framework stands for Paid, Owned, Earned Media.
Here's a detailed explanation of each component:
Paid Media: This involves any media activity that is supported by financial payment. Examples include advertising on television, radio, online platforms (like social media ads or search engine marketing), and other paid promotions.
Owned Media: This consists of the channels a company controls. Examples include a business's website, blog, social media profiles, and any other platform that it owns and can control the content.
Earned Media: This refers to any publicity gained through unpaid promotional efforts. This includes organic search engine results, customer reviews, word-of-mouth, and any kind of content—or recognition—that is 'earned' from the public or news outlets due to the appeal of the content or the nature of the brand.
The POEM framework is commonly used in marketing to help businesses understand different channels through which they can distribute content and engage with their audience. It provides a strategic approach to balance the mix of media activities and helps in determining how these different channels can support each other in reaching marketing objectives.
