Answer :
The offering in this market, and the key attributes of the offering are all defined in the stage of the stage-gate framework: Concept development.
In the stage-gate framework for new product development, concept development is the stage where the offering's target market, the value created by the offering in this market, and the key attributes of the offering are defined. During this stage, ideas generated in the previous stage (idea generation) are further developed and refined into concrete concepts.
The focus is on understanding the needs and preferences of the target market, identifying the unique selling propositions and value proposition of the offering, and creating a clear and compelling concept that aligns with the overall business strategy. Once the concept is well-defined and validated, it can move on to the offering development stage, where the actual product or service is designed, tested, and prepared for commercial deployment.
The concept development stage is a crucial step in the stage-gate framework as it sets the foundation for the successful development and launch of a new offering.
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Complete question:
The offering's target market, the value created by the offering in this market, and the key attributes of the offering are all defined in the stage of the stage-gate framework.
commercial deployment
idea generation
concept development
offering development
business-model design
