The offering's target market, the value created by the offering in this market, and the key attributes of the offering are all defined in the initial stage of the stage-gate framework.

A market-product grid offers a framework for connecting different market segments of potential customers with the products being sold or planned marketing initiatives.

Market segments are collections of people gathered with marketing goals in mind. Market segments are divisions of a broader market that often group people based on one or more shared traits. Market segments are subsets of a company's overall market that are influenced by factors such as consumer interests, demography, desires, and behaviours, among others. By segmenting their market, businesses can divide their whole clientele into more manageable chunks. based on their wants and needs, determining the market. Analyse their usage habits, tastes, lifestyles, and demographic data. Consider the market's potential for growth as well as any potential threats your competitors may pose to your company.

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