Answer :
Starbucks targets diverse market segments emphasizing convenience and quality, while appealing to ethical consumers through employee benefits and a positive work environment. Its global expansion strategy and investment in technology attract consumers with evolving coffee preferences.
The market segments to which Starbucks appeals are diverse, including busy professionals, students, and urban dwellers seeking convenience as well as a high-quality coffee experience. The efforts to offer benefits for part-time and full-time employees and maintain a respectful work environment are part of Starbucks' strategy to appeal to ethical consumers and attract a dedicated workforce.
Furthermore, Starbucks' strategic initiatives such as global expansion and investment in managerial skills and technology showcase the company's commitment to growth and innovation, appealing to consumers' evolving tastes and preferences in the coffee market.
