Answer :
The innovator's web application that is easily imitated and doesn't require complementary assets to deliver customer value falls under the "move quickly" or "speed to market" strategy from Gans's and Stern's commercialization strategy framework.
The case described suggests that the innovator has developed an idea for a web application that is easily imitated by others in the industry and does not require complementary assets to deliver customer value. In this scenario, the best commercialization strategy from Gans's and Stern's framework would be "Speed-to-Market." or "speed to market".
This strategy involves quickly bringing the product to market to gain an advantage before competitors can enter the market. The innovator should focus on getting the product to market as quickly as possible, establishing a strong brand and customer base before competitors can replicate the product.
In this way, the innovator can create a sustainable competitive advantage and capture market share before others can enter the market. The speed-to-market strategy is particularly relevant for products that can be easily imitated and do not require complementary assets to deliver customer value.
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