Answer :
Final answer:
To get her clients to understand facials as a necessity, Sumi should provide educational materials outlining the benefits of facials and develop a loyalty program encouraging consistent and regular appointments.
Explanation:
To meet the needs of her clients who are requesting facial appointments, Sumi can do two things to make her clients understand why facials are a necessity, not just a nice-to-have service. The most effective options would be: (b) providing educational materials about the benefits of facials and offer a loyalty program. By educating her clients about the benefits of facials, she can show them how important it is for their skin health and overall well-being. The loyalty program can encourage consistent and regular facials, rather than viewing them as an occasional treat. Furthermore, offering incentives, such as discounts or perks for regular appointments, can make clients see the value and consider it a necessity rather than a luxury.
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Final answer:
Sumi can make her clients understand the necessity of facials by providing educational materials and offering discounts and loyalty programs.
Explanation:
To make clients understand why facials are a necessity, Sumi can:
- Provide educational materials about the benefits of facials and offer a loyalty program. This will help clients understand the importance of regular facials and the long-term benefits it can have on their skin.
- Offer discounts on facials and extend salon hours. This will make facials more accessible and encourage clients to prioritize this service as part of their self-care routine.
By combining education and incentives, Sumi can effectively communicate to her clients that facials are not just a nice-to-have service, but a necessary investment in their skin health.
