Starbucks has worked hard to make social responsibility part of its brand. This strategy has worked well for Starbucks overall. How can this aspect of the brand also be a disadvantage for the company?

A. Consumers will focus on social responsibility, not coffee.
B. Consumers will be quick to criticize if Starbucks does not live up to its brand.
C. Consumers will expect Starbucks to stay the same and be reluctant if it introduces new products.
D. Consumers will not value the Starbucks brand if they realize the products go to community food pantries.

Social responsibility as part of Starbucks' brand can be a disadvantage for the company by shifting attention away from the core product, leading to potential criticism and resistance from consumers.

Explanation:

Social responsibility as part of Starbucks' brand can be a disadvantage for the company in several ways. First, consumers may focus more on social responsibility efforts than on the quality of the coffee itself. This can potentially shift the attention away from the core product. Second, consumers may be quick to criticize Starbucks if it fails to live up to its brand image of social responsibility. Any missteps or controversies may significantly damage the company's reputation. Lastly, consumers may be resistant to any changes or innovations introduced by Starbucks, expecting the brand to stay the same and adhere to its established practices.

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