High School

Sega was generally known for building arcade cabinets; however, the company decided to alter its product offering to compete in what market?

A. Family-Unity
B. Gaming Market
C. Arcade Market
D. Education Gaming
E. Market Home
F. Console Market
G. Adult Gaming Market

Answer :

The correct option is f. Console Market

Sega shifted from producing arcade cabinets to competing in the console market with the launch of the Sega Genesis, targeting an older demographic and contributing to the evolution of mainstream video games.

Sega, originally known for its arcade cabinets, chose to alter its product offering to compete in the console market. The company released the Sega Genesis in the early 1990s, shifting its target demographic to an older age group compared to Nintendo's target of 8- to 14-year-olds. Sega adopted a new marketing strategy that included making more mature game titles and advertising during programs like the MTV Video Music Awards. This branding positioned Sega as a cool alternative to Nintendo, and the Genesis successfully pushed mainstream video games into a more mature audience.