Answer :
Final answer:
Representatives of the Tourism Board of Arkansas used an open-ended question to understand visitors' motivations, providing qualitative data that offers insights beyond what quantitative data could reveal.
Explanation:
The representatives of the Tourism Board of Arkansas asking visitors "What is your reason for coming to Arkansas?" is an example of a(n) open-ended question. Open-ended questions are designed to encourage a full and meaningful response using the subject's own knowledge and feelings, rather than a simple yes/no or multiple-choice answer.
This type of question allows respondents to provide more nuanced and varied responses, revealing personal reasons and deeper insights into their motivations for visiting. Since the answers to open-ended questions can range widely and are qualitative in nature, they provide researchers with rich data that can offer more profound understanding than quantitative data. However, it is also more challenging to organize and analyze due to its subjective nature.
