Answer :
Final Answer:
Geographic segmentation is a type of market segmentation where customers are divided based on their geographical location.
Explanation:
Based on the information that most wrestling fans live in the southern United States, geographic segmentation would be an appropriate segmentation base.
Geographic segmentation is a type of market segmentation where customers are divided based on their geographical location. In this case, the southern United States would be the target market. Wrestling merchandise could be marketed specifically to fans in this region through targeted advertising, promotional events, and partnerships with local retailers or venues.
Other forms of segmentation that may be appropriate for wrestling merchandise could include demographic segmentation, such as targeting fans of a certain age or gender, or psychographic segmentation, such as targeting fans with a certain personality or lifestyle. However, based on the given information, geographic segmentation is the most appropriate base to use.
By utilizing geographic segmentation, wrestling merchandise could potentially increase sales and revenue by targeting a specific region where there are more wrestling fans.
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