Recall the video case "Why Starbucks Failed in Australia" we watched and discussed in class. Per the video and in-class discussion, which of the following is NOT one of the reasons Starbucks failed in Australia?

A. There was a discrepancy between the types of coffee drinks Australian consumers enjoyed and what Starbucks offered.

B. Starbucks failed to provide the social experiences that Australian coffee drinkers enjoy at a coffee shop.

C. Starbucks charged higher prices compared to its competitors.

D. Starbucks used coffee beans the quality of which was below average industry quality.

E. Starbucks opened up too many stores in Australia too fast.

According to the video case "Why Starbucks Failed in Australia," the reason that is NOT listed as one of the reasons for Starbucks' failure in Australia is that Starbucks used coffee beans of below average industry quality.

The video and in-class discussion highlighted several other factors contributing to Starbucks' failure, including a discrepancy between the types of coffee drinks preferred by Australian consumers and what Starbucks offered, the failure to provide the social experiences that Australian coffee drinkers enjoy at coffee shops.

Charging higher prices compared to competitors, and opening up too many stores in Australia too quickly. It is important to note that Starbucks' usage of coffee beans was not mentioned as a specific reason for their failure in Australia.

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