Answer :
A free on-site assessment offer allows clients to conduct a cost/benefit analysis, helping answer why they should choose a particular service by offering upfront value and addressing potential benefits versus the costs.Therefore, the correct answer is option b) "What is the cost/benefit equation?"
Providing an initial free on-site assessment to a potential client helps answer the question "What's in it for me?" This question relates to the cost/benefit analysis that a client conducts when considering a service. In business and decision-making contexts, cost/benefit analysis involves evaluating the pros and cons before taking action. If the benefits outweigh the costs, such as gaining a thorough understanding of the service provided by the free assessment, then the client would likely accept the service offer.
When considering the cost/benefit analysis, clients examine various factors, including the potential benefits of logic and consistency with evidence and authorities on the subject. They weigh these against the costs and determine whether the offer presents enough advantage or improvement to undergo the stress of change. Hence, the free on-site assessment essentially addresses the question "Why should I choose you?" by demonstrating upfront value to the client, thus encouraging them to opt for your services.
