Answer :
Final answer:
Marketing can counteract common social criticisms by utilizing ethical strategies, such as associate positive community values with a product using classical conditioning or creating compelling narratives with Made to Stick principles and TED Talk styles.
Explanation:
Marketing often faces criticism for manipulative techniques or contributing to consumerism, but marketing can also challenge these criticisms by focusing on ethical strategies and social benefits. For example, a campaign can use classical conditioning to associate positive community values with a product. In creating advertisements, one could use techniques from the Made to Stick principles or TED Talk presentation styles to craft compelling narratives that highlight the product's positive impact on society.
Moreover, marketing can engage with critical social issues directly, such as campaigns that encourage social change or healthy behaviors. Social media campaigns like those designed by Justin Lo, Daniel Mulno, and David Warde demonstrate the potential to create positive associations and community engagement. Employing the principles of reciprocity doesn't always have to be apparent, like giving away free samples; it can also involve sharing valuable insights or providing community support, which in turn promotes the brand in a positive light.
