Answer :
Final answer:
The phrase "tip the scale" means to influence a situation in a significant way, particularly in marketing aimed at children. This indicates how such strategies can greatly affect children's preferences and requests for products. As companies market directly to kids, they can shift consumer dynamics further.
Explanation:
Understanding the Phrase "Tip the Scale"
The phrase "tip the scale" refers to influencing a situation in a way that changes the balance or outcome significantly. In the context of the ABC News article, it likely indicates how marketing strategies targeted at children can significantly impact their buying preferences and behaviors. For instance, when companies create advertisements specifically designed for kids, they have the potential to sway their choices, making them more likely to request specific products.
Additionally, the phrase suggests that as companies increase their marketing efforts towards children, the overall influence on consumer culture and trends also grows stronger. This can be seen in various industries, such as toy purchases, where children may influence parents' buying decisions due to the targeted advertisements. Thus, marketing directly to kids can alter the purchasing dynamics within families.
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