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------------------------------------------------ In the 4E framework for social media, when attempting to ______ the customer, a firm encourages the customer to offer feedback.

(Note: The blank should be filled with the appropriate concept from the 4E framework that encourages customer engagement or feedback.)

In the 4E framework for social media, when attempting to engage the customer, a firm encourages the customer to offer feedback. This is because feedback is essential in building customer engagement and loyalty.

Feedback helps firms understand the needs and preferences of their customers and provides insights into areas where improvements can be made. By actively soliciting feedback from customers, firms can demonstrate that they value their opinions and are committed to delivering products and services that meet their needs.

Moreover, by engaging with customers and responding to their feedback, firms can foster a sense of community and collaboration that can further enhance customer engagement and loyalty.

In summary, encouraging customers to offer feedback is a crucial element in the 4E framework for social media, as it helps firms build lasting relationships with their customers and stay competitive in today's digital marketplace.

To know more about customer engagement visit:

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