Answer :
Final answer:
Option A)
In target marketing, the social responsibility issue is not about who is targeted, but about the methods ('how') used for targeting and the purpose ('what') of promoting a certain product or service.
Explanation:
In target marketing, the issue of social responsibility is not really who is targeted, but rather how and for what. The 'how' refers to the methodology used in targeting: whether it is ethical, respectful, and fair. The 'what' relates to the intention behind the targeting: whether the product or service being promoted benefits the customer in a way that is socially responsible or rather exploits certain vulnerabilities or lacks. This viewpoint emphasizes the marketer's responsibility in considering the consequences of their targeting techniques.
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