Answer :
Different forms of sales promotion can have contrasting effects on brand loyalty. While some promotions can erode brand loyalty, others can build and strengthen it. Sales promotions that heavily rely on price discounts and short-term incentives may attract customers who are solely focused on getting the best deal, leading to a transactional relationship rather than brand loyalty. This can result in customers switching to competitors offering better promotions.
On the other hand, sales promotions that focus on building a long-term relationship and delivering value to customers can enhance brand loyalty. Loyalty programs, personalized offers, exclusive discounts for existing customers, and engaging experiences can create a sense of appreciation and connection with the brand. These promotions reward customers for their loyalty and encourage repeat purchases, fostering a deeper relationship with the brand.
If a company's objective is to enhance customer loyalty, implementing a comprehensive loyalty program would be the most appropriate sales promotion technique. Such a program can provide ongoing incentives, personalized rewards, and exclusive benefits to loyal customers, incentivizing them to choose the brand repeatedly and strengthening their emotional connection and loyalty.
To learn more about, Sales Promotion, click here, https://brainly.com/question/15900481
#SPJ11
