Answer :
Final answer:
Data mining is the most efficient way to use the customer information in Gatersby Inc.'s loyalty program database to make better marketing decisions.
Explanation:
The most efficient way to use the customer information in Gatersby Inc.'s loyalty program database to make better marketing decisions is Data Mining. Data mining involves analyzing large amounts of data to discover patterns and relationships that can be used to make informed decisions. In this case, Gatersby Inc. can use data mining techniques to identify customer preferences, behaviors, and demographics, which can then inform their marketing strategies and target specific customer segments.
