Answer :
Your company's immediate goal is to DELIGHT YOUR CUSTOMERS. Customer delight involves surprising one's customers by exceeding their expectations, thus making them to tell others about one's product. Businesses delight customers in order to increase their revenue and improve brand loyalty.
The company's immediate goal is to increase customer loyalty and retention by creating a loyalty program and rewarding customers, which can lead to increased sales and a better company reputation.
If your boss wants you to investigate ways to enhance customer satisfaction, create an attractive loyalty program, and reward your customers, the company's immediate goal is most likely to increase customer loyalty and retention. Companies understand that satisfied customers are more likely to be repeat buyers and can become brand ambassadors, sharing their positive experiences with others. To meet this goal, methods such as personalizing service to get better acquainted with customers, providing exceptional customer service, and creating competition among teams for the best customer satisfaction solutions can be effective strategies.
For example, a company could introduce a punch-card reward program or offer a bonus to the team that achieves the highest customer satisfaction rating. This would not only appeal to customers' desire for rewards but also motivate employees to prioritize customer happiness, leading to a potential increase in sales and a better company reputation. Additionally, understanding employees' values and helping them reach their goals aligns their success with that of the company, thereby fostering a customer-centric culture.
