If most of these customers are attracted by the business competitors and decide not to use the company's services, resulting in:

- A repurchase amount slightly above average of 65
- A repurchase desirability with a loyalty index of 58
- A product preference with a loyalty index of 40

Then, determine what type of customer these customers would appear as on the graph above:

Graph 1: Customer Lifetime Value (Purchase amount) vs. Customer Loyalty Index (CLI) Score

- LC: Loyal Customers
- RC: Repeat Customers
- CC: Captive Customers
- NC: New Customers
- UC: Unprofitable Customers

Based on the graph and the given customer loyalty and purchase amount indexes, these customers would likely fall into the 'Repeat Customers' (RC) category.

They exhibit an above-average repurchase amount and loyalty, yet face potential attraction from competitors. Considering the Customer Lifetime Value versus the Customer Loyalty Index, customers with a repurchase amount slightly above 65 and a loyalty index of 58 would likely be classified as 'Repeat Customers' (RC). Despite facing potential attraction from competitors, these customers demonstrate significant loyalty and engagement with the company, indicated by their above-average repurchase amount. However, their product preference loyalty index being at 40 shows room for improvement.

Learn more about customers here:

https://brainly.com/question/13472502

#SPJ11