Answer :
Final answer:
Ford is using demographic segmentation by targeting women for its F-150 truck. This approach focuses on gender as a primary characteristic in segmenting the market. Companies use demographic segmentation to tailor marketing strategies effectively.
Explanation:
Understanding Market Segmentation
If Ford decides to target women to sell its F-150 truck to, it would be using demographic segmentation. This type of segmentation categorizes the market based on specific characteristics, such as gender, age, income, and education level. In this case, the specific focus on "women" is a clear example of demographic segmentation since it narrows the target audience by gender.
Demographic segmentation is a common practice among marketers. It allows companies to tailor their marketing strategies and messages to resonate better with specific groups. For example, a brand that primarily markets to women may emphasize features of the truck that appeal more to female consumers, like safety or family-oriented designs.
Types of Market Segmentation
- Demographics: Segmentation based on gender, age, income, education, etc.
- Benefit/Usage: Based on the specific benefits or usage the customers seek from a product.
- Geographics: Segmenting by location or region.
Therefore, the correct answer is that Ford is using demographics as its segmentation method when targeting women for the F-150 truck.
Learn more about Market Segmentation here:
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