High School

Identify a reason that most likely affected Starbucks's ability to thrive in France.

A. Starbucks did not look at the technological dimension that would affect French society.
B. Starbucks did not factor in the homogeneity among its markets across the globe.
C. Starbucks did not factor in the international dimension of its external environment.
D. Starbucks did not use the triple bottom line to measure its performance in France.

Answer :

Answer:

c. Starbucks did not factor in the international dimension of its external environment

Explanation:

Hello! The company did not take into account or get enough information about the country's culture, nor did it determine the competition or several factors that could negatively affect the new venture. This happens when it comes from a successful expansion until it doesn't work as expected.

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