How would a CPM matrix for L'Oreal assign the weightings for the following critical success factors: Advertising, Brand Recognition, Customer Loyalty, and Product Quality?

List from Most Important (highest weighting) to Least Important (lowest weighting):

A. Product Quality, Advertising, Customer Loyalty, Brand Recognition
B. Advertising, Customer Loyalty, Product Quality, Brand Recognition
C. Brand Recognition, Advertising, Customer Loyalty, Product Quality
D. Customer Loyalty, Product Quality, Brand Recognition, Advertising
E. Brand Recognition, Product Quality, Customer Loyalty, Advertising

The acquisition of ModiFace by L'Oreal is in support of what overall business strategy?

A. Market Penetration
B. Unrelated Diversification
C. Backward Integration
D. Horizontal Integration
E. Product Development

To assign weightings for the critical success factors in a CPM matrix for L'Oreal, we need to determine their relative importance. Since you have provided options, let's rank the factors from most important (highest weighting) to least important (lowest weighting) based on the options

given:

Product quality

Advertising

Customer loyalty

Brand recognition

The correct option for the acquisition of ModiFace by L'Oreal in support of the overall business strategy is: Product development.

Learn more about Product development here:

https://brainly.com/question/28166762

#SPJ11