Answer :
Whitbread applies cost leadership strategy in its UK hotel business by offering cost-effective services to outperform competitors.
Whitbread applies the cost leadership generic strategy to its UK hotel business by focusing on providing cost-effective services compared to competitors. This includes efficient operations, economies of scale in purchasing, and streamlining processes to keep costs low. For instance, Whitbread's Premier Inn chain offers consistent quality at competitive prices, attracting budget-conscious customers.
