How does customer loyalty relate to supply chain disruptions?

A. Customer loyalty strengthens during supply chain disruptions.
B. Customer loyalty is increased during supply chain disruptions.
C. Customer loyalty can be frail, leading to losses during disruptions.
D. Customer loyalty is irrelevant to supply chain disruptions.

Customer loyalty can be frail during supply chain disruptions, leading to losses for businesses. When there are disruptions in the supply chain, such as delays in delivery or shortages of products, customers may become frustrated and seek alternatives. This can result in a decrease in customer loyalty and potential loss of sales for the business.

For example, let's say a customer regularly purchases a certain brand of shoes. If there is a disruption in the supply chain, causing a delay in the delivery of their favorite shoes, the customer may decide to try a different brand instead, potentially leading to a loss for the original shoe brand.

Therefore, it is important for businesses to effectively manage supply chain disruptions to minimize their impact on customer loyalty and maintain customer satisfaction.

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