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Define Augmented Reality and Virtual Reality.

Discuss the impact of Augmented Reality (AR) and Virtual Reality (VR) on marketing.

Answer :

Answer:

Explanation:

AR uses a real-world setting while VR is completely virtual. AR users can control their presence in the real world; VR users are controlled by the system. VR requires a headset device, but AR can be accessed with a smartphone.

Incorporating UGC into AR/VR campaigns can encourage consumer behavior and community engagement on a deeper level. Users can create their own content using branded augmented reality filters or virtual reality environments and then share it on social media or within the brand's platform.