Answer :
Final answer:
To create a market segment for a new hand sanitizer for kids, the company should focus on designing a fun and appealing product that is safe for kids to use. They can incorporate a pleasant fragrance and an educational component to make learning about hygiene enjoyable. Targeting parents who prioritize their children's health and hygiene through various marketing channels will help reach the intended audience.
Explanation:
To create a market segment for a new hand sanitizer for kids, the company should consider the following:
- Product Design: The hand sanitizer should have a fun and appealing design that attracts kids. It can be shaped like a toy or have colorful packaging to make it visually appealing.
- Safety: The product should be safe for kids to use. It should be gentle on the skin and free from harmful chemicals.
- Fragrance: Kids are more likely to use a hand sanitizer with a pleasant fragrance. The company should choose a fragrance that appeals to children.
- Educational Component: The hand sanitizer can be marketed as a tool for teaching kids about hygiene. The company can develop educational campaigns or include educational materials with the product to make learning about hygiene fun and engaging.
- Target Market: The company should target parents who prioritize their children's health and hygiene. They can advertise the product through parenting magazines, online parenting communities, and social media platforms.
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Final answer:
A market segment for a new kid-friendly hand sanitizer should focus on parents with children aged 3-10, emphasizing fun and safety in its marketing strategy. Including features such as colorful packaging and gentle formula, along with testing for efficacy using sterile blank filter paper disks, will ensure appeal and trust among the target market.
Explanation:
To create a market segment for a new hand sanitizer targeted at children, it's important to identify factors such as demographics, psychographics, and behaviors. The primary demographic would include parents with children, typically aged 3 to 10, who are in the process of learning about personal hygiene. The psychographic profile would focus on health-conscious parents who prioritize the safety and cleanliness of their children and are interested in products that make hygiene fun and engaging for kids.
To further define this segment, consider children's behavioral patterns such as frequent hand washing at school or after playing. A key selling point would be the sanitizer's fun aspect which could include colorful packaging, appealing scents, and playful branding. To ensure safety, the sanitizer formula should be non-toxic, alcohol-free, and gentle on children's skin.
Lastly, conducting consumer testing, similar to how a new laundry detergent might be tested, could provide insights into preferences and effectiveness. For instance, sterile blank filter paper disks could be used to test the efficacy of the hand sanitizer formula against common germs. Involving a variety of known disinfectants and antiseptics in these tests will help ensure that the new sanitizer is not only fun but also effective at killing germs.
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