High School

Craig's Craft Beer structures its company to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is Craig's Craft Beer attempting to build?

A. Partner relationships
B. Customer lifetime value
C. Share of customer
D. Customer loyalty
E. Customer equity

Answer :

Answer: Customer Equity.

Explanation:

Craig's Craft Beer company is building their customer equity, as they seek to maintain current customers and increase customer base. Customer Equity is the total value a business company benefits from all their customers, during their period of active patronage.

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