Answer :
Decisions made via various digital methods such as videoconferencing can be as effective as face-to-face decisions, depending on the richness of the communication and the technologies used. Videoconferencing offers high information richness, akin to face-to-face interactions, aiding in effective decision-making, though it may lack some of the serendipitous and social efficiencies of in-person events.
The question asks whether decisions made by certain types of digital communication methods are as good as those made face-to-face. Given the information provided and the general context of how digital communication has evolved, we can infer that digital or virtual conferences, also known as econferences, have a number of advantages over face-to-face conferences. These include environmental sustainability, cost savings, and the ability for professionals to network and learn without geographical constraints.
It is important to consider the information richness of different communication methods. Videoconferencing provides high information richness due to the ability to convey body language and vocal tone. Meanwhile, other methods like bulletin board services or instant messaging might offer less of this richness since they rely more on written communication. Baltes et al. (2002) found in their meta-analysis that computer-mediated communication can be effective in group decision-making, suggesting that econferences can facilitate good decision outcomes.
However, it is also important to note the unique benefits of face-to-face interactions, such as professional serendipity and social efficiency, which are not as easily replicated online. Yet, with advancements in technology, such as virtual meet and greets or private chat options, online conferences are increasingly able to mimic these face-to-face benefits. Ultimately, the effectiveness of decisions made through different digital communication methods can vary based on the technology used, the nature of the matter being discussed, and the preferences of the participants involved.
