Answer :
The pricing strategy used by Starbucks Malaysia is the premium pricing strategy. Starbucks Malaysia is a premium brand of coffee that operates within the coffeehouse industry.
They have employed the premium pricing strategy to increase their profit margins by selling their coffee products at higher prices compared to other brands in the market.2. Distribution strategy of Starbucks MalaysiaThe Place strategy employed by Starbucks Malaysia is through company-owned stores and franchisees, which are in line with their mission to "inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time". Customers can purchase Starbucks Malaysia products through these stores and even through the company's online store where they can order the coffee products and have them delivered to their doorstep. This distribution strategy has helped to increase the availability of Starbucks Malaysia products to their customers and also to increase the company's revenue.
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